It could use its no-doubt real-time analytics and begin to push the movie more if it sees popularity forming thanks to word of mouth. This could mean that despite a lack of celebration it’s had arriving on Netflix, the site could still build a campaign around it. Annihilation will be around on the service a lot longer than it would be in the cinema release schedule. Currently Annihilation’s success is relying on word of mouth, much like many Netflix movies currently on its service.īut there is hope. Fine, if that’s the thinking, but it’s precisely these sorts of movies that make Netflix such a powerful platform. Small screen, small thinkingĪnnihilation may not be seen as mainstream enough for Netflix to promote wholeheartedly. Some 'New Arrival On Netflix' phone notifications are trickling through but it’s all a bit underwhelming.
It’s there in the search box so you are all good if you know what you are looking for and if you can actually spell Annihilation. At the time of writing, the UK Netflix Twitter feed has nothing on it, it’s nowhere to be seen on Netflix’s homepage. Not annihilation – not in the usual sense, anyway – but a different, altered state that is not reconcilable with consciousness as we know it.And now Annihilation is on Netflix – not that you would know. If the alien matter continues to spread, it is suggested, human existence is threatened. Here, we reckon with it on a grander scale. At a certain point, we have to confront what it means to be human, and whether or not her life is worth less than his, if she does feel things in the way that he thinks she does.
The director has tackled the concept of consciousness before, in his 2011 directorial debut Ex Machina, which saw Domhnall Gleeson’s tech engineer Caleb fall for an artificially intelligent robo-lady called Ava (Alicia Vikander).Ĭaleb, who has been tasked with determining whether or not Ava has become truly sentient, gets lost somewhere along the way lured into a trap by her beauty (man-made) and her apparent self-awareness. While the delivery in itself doesn't feel all that new, the hope that the answers will bring some satisfaction – and a few surprises – before the film is out keeps you gripped. What is the source of this growth–- why is it distorting our world? And what happens when its grip takes hold? Creatures lurking in the wilderness provide some jump scares, but the real fear is in the wider unknown. Once the gang is inside the Shimmer, the film begins to tick off horror tropes. What this would mean for the fate of the human race is unclear all we know is that, of all the soldiers who have gone inside this strange phenomenon, only one has come back alive – Lena’s husband Kane (Oscar Isaac) – and he’s a shadow of his former self.ĭriven by an apparent desire to understand her husband’s plight, she signs up to enter the Shimmer on a last ditch expedition, flanked by a team of female scientists – a psychologist (Jennifer Jason-Leigh), a geomorphologist (Tuva Nuvotny), a paramedic (Gina Rodriguez) and a physicist (Tessa Thompson). So, the premise: Natalie Portman is Lena, a biologist and former soldier who finds herself in a government-run facility built around a mysterious being known as The Shimmer, an Upside Down-like presence – though more alien than inter-dimensional – that is gradually expanding across the land, threatening to engulf the Earth. While the pay-offs in Christopher Nolan and Villeneuve's films failed to really land with me, this one hit like a gut-punch.
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